The Marathons of Florence, Rome, Turin and Venice have signed an agreement to start cooperation in order to promote road races and territories together
The "Marathons in the Art Cities" have joined together. Thanks to this agreement signed right this morning in Rome at the FIDAL headquarters, the four major Italian races (Florence, Rome, Turin and Venice, in alphabetical order) on the 42,195 meter distance have created important series whose main aim is to promote, in Italy and abroad, the values of sport and the territories in which the races take place. The document was signed by the FIDAL President Alfio Giomi and the General Secretary Fabio Pagliara, the presidents of the four marathons: Giancarlo Romiti (Florence), Enrico Castrucci (Rome), Luigi Chiabrera (Turin), and Piero Rosa Salva (Venice).
The Convention defines the main principles of the initiative:
1) Creation of a unique format that combines attention to the real performance of the elite athletes with the expression of a right lifestyle from a sport, a social and a healthy point of view. This should be joint with the tourist values of the area, the connection on the social networks and the recall of special moments experienced during the races;
2) Promotion of the marathons series in Italy and abroad, in order to increase the national and international participation which goes side by side with the promotion activity of each marathon based on a year schedule planned in advance
3) Extension of the promotion to a target which is now not interested to the distance. Start a process of initiation to help the participants in the 10 km and Half Marathons to reach the marathon Olympic distance with training and supporting.
"I'm happy that this project starts, it is part of a wider strategy for the promotion and the reorganization of the Italian road races, which will contribute to other important initiatives, starting with the Runcard, whose presentation, is planned for autumn. The main goal is one and very clear: develop the main Italian events, and consequently, promote the values of athletics in our country” these are the words of Alfio Giomi – President of the Italian Athletics Federation.