Venicemarathon and HOKA ONE ONE reveal the "Special Edition" T-Shirt

The T-Shirt, designed by the American artist Milton Glaser, will be delivered home to all registered athletes of the Venicemarathon Virtual 42K & 10K.

HOKA ONE ONE is the new title sponsor of the "Special Edition" Venicemarathon

Venice, October 2, 2020 - An excellent news arrives at Venicemarathon! The American company HOKA ONE ONE, world leader in running shoes and from this year the official Venicemarathon shoe, embraces the new Venicemarathon "Special Edition" project, becoming its title sponsor.

An important partnership, built on an integrated communication project, which involves the enhancement of the brand through direct marketing, social media marketing, digital PR & Media operations.

Venicemarathon and HOKA ONE ONE have the pleasure to present the official T-Shirt of the Venicemarathon 2020, which was created starting from the image that Milton Glaser, one of the most important contemporary graphic designers and illustrators, created for the Venicemarathon and which will remain one of his latest works. The American artist, known all over the world for the famous "I love NY" logo, passed away last June.

It is a short-sleeved T-shirt in technical material, white-coloured and with an excellent fit, with a large black V in the center, a golden M, the Winged Lion of San Marco, symbol of the City of Venice, in an athlete version with two running shoes and a red box with the author's name on their feet. This very valuable gadget will be sent home to all the registered athletes with the medal and poster.


 "Being Title Sponsor of Venicemarathon Special Edition is a historic step in the HOKA ONE ONE history in Italy" - says Simone Ponziani, Owner of Artcrafts International S.p.A. (exclusive distribution company of the brand on the national territory) – It is something that honors us, for the prestige of the event and at the same time empowers us to continue to meet the expectations that runners have towards our brand. There is a need to collaborate with serious and innovative projects that respond to the need for sporting activity expressed by people, intercepting the needs of the racing movement. Venicemarathon seemed to us to be the most consistent in its goal of creating opportunities for interaction with the community of runners, pro-actively using the means currently available.”

Meanwhile, there is also some great news on the registration front. There are already over 3,000 registered athletes who, from 9 am on Sunday, October 25 to midnight on Sunday, November 1, will take part in the HOKA ONE ONE Venicemarathon Virtual 42K & 10K, always virtually accompanying the race of the two heroes of the "HOKA ONE ONE Venicemarathon One For All”: two athletes, representing all the entrants on Sunday, October 25, will run on the original race course from Villa Pisani (Stra) to Riva Sette Martiri in Venice.

Important partners support the "Special Edition" Venicemarathon such as: HOKA ONE ONE, Banca Ifis, BMW, Alì, Pro Action, 1/6 Sport, Corepla, Bavaria, San Benedetto, Nuncas, Regione Veneto, Il Corriere dello Sport, Tuttosport, Correre and Pmg Sport.