Joma dresses the Venice Marathon, and much more!

The world-famous brand in the sportswear sector becomes the new technical sponsor of the Wizz Air Venicemarathon 42K-21K-10K, of the Alì Family Run and of the Venicemarathon Running Team

2024 begins with great news! Venicemarathon and Joma have entered into a multi-year partnership, which will see the Spanish company dress the next editions of the Wizz Air Venicemarathon 42K-21K-10K (the 38th edition of which is scheduled for Sunday 27 October), the five Alì Family Runs, the promotion races sports that mark the approach to the appointment with the Venice Marathon and the athletes of the Venicemarathon Running Team.

Joma, already a partner of the Italian Athletics Federation, thus also becomes part of the Venicemarathon family for the first time, as 'technical sponsor'.

Specifically, Joma will provide the official t-shirts of the marathon, half marathon and 10K, the shirts that will be worn at the Alì Family Run, the clothing of the Venicemarathon staff and will provide the uniforms to the athletes registered for the Venicemarathon Running Team.

The agreement was announced in a meeting that took place in Mestre in recent days, in the headquarters of the Municipality of Venice and was attended by the deputy mayor Andrea Tomaello, the head of Joma Italia Mirko Annibale, the president of Venicemarathon Piero Rosa Salva, with the vice president Stefano Fornasier and the general coordinator Lorenzo Cortesi.

“We are happy to have entered into a partnership with a prestigious company like Joma, which in recent years has developed an important presence in various sporting fields, especially in athletics and running. We therefore announce with great pleasure this new collaboration which will accompany us for the next three years and which will certainly bring great satisfaction" - declared Piero Rosa Salva.

“We are proud and honored to have signed this important agreement with Venicemarathon, one of the most prestigious races at an international level and which boasts a truly unique location. We are already working to guarantee our maximum support to the organization and to those who will be the real protagonists of the day: the runners, to whom we want to offer a top-level experience thanks to the quality of our products." – declared Mirko Annibale.

ABOUT WIIZ AIR VENICEMARATHON - The Wizz Air Venicemarathon, which takes place every year on the fourth Sunday of October, is one of the most beautiful and fascinating events in the world, due to the exceptional landscape context in which it takes place, rich in art, history and culture. The event, which every year attracts over 16,000 people from all over the world, offers three distances (42K-21K-10k) which take place simultaneously along a route of extraordinary beauty, which passes through suggestive places such as the Brenta Riviera, the historic center of Mestre, the San Giuliano Park, to then penetrate the heart of Venice and allow its participants to live the unique experience of running suspended on the Grand Canal and parading in Piazza San Marco. Furthermore, the Wizz Air Venicemarathon has always been an event that pays great attention to issues related to sustainability, environmental protection, social inclusion and the removal of architectural barriers. At an international level, the Wizz Air Venicemarathon boasts the title of 'Bronze Label Road Race' by World Athletics, is included in the A.I.M.S calendar, in the Abbott World Marathon Majors circuit and recognized by FIDAL as a 'Gold Label' marathon.

ABOUT JOMA - Joma Sport is a company that produces and markets sports material. It is the most important sports equipment brand in Spain (with the highest sales volume) and among the 10 most important in the world. It was founded by Fructuoso López in 1965, and from that moment it rapidly grew to today's situation: Joma is present on the market in more than 130 countries and boasts eight branches: Mexico, Panama, Brazil, United States, Italy, China, England and Germany. The sponsorship of professional teams and athletes is the basis of Joma Sport's marketing strategy, as well as the gateway to national markets. Joma, which has always been present in the world of sports sponsorships, is today the technical sponsor of over 300 teams including professional football and national selections. In Italy it is the technical sponsor of some of the most important national sports organisations: among the teams, federations, athletes and events that feature Joma we can find Fidal (Italian Athletics Federation), the Italian Tennis and Padel Federation, the Master 1000 Internazionali BNL D'Italia, the champions of women's volleyball Imoco Volley and men's volleyball Lube Volley, Atalanta B.C., Hellas Verona FC and Torino Calcio, Marco Cecchinato, Acea Run Rome the Marathon and the Florence Marathon. The collections developed and marketed by Joma Sport and investments in researchand development allow Joma to be present in practically all sports disciplines and to be among the reference brands in Spain, as well as in the top ten worldwide. Joma is also the technical sponsor of 12 National Olympic Committees, which wore the brand at the Tokyo 2020 Olympic Games.
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